Is Your Data Compliant?

If your company is using data, how do you know it's compliant?

If Your Business Uses Data, You’re Exposed If It Isn’t 100% Compliant.

When it comes to data, compliance is the biggest challenge.

If your data isn’t compliant, nothing else matters.

It doesn’t matter if you generate your own data in-house, or if you’re sourcing it from 3rd parties.  If it isn’t compliant, you are risking consumer backlash, fines and litigation.

We can ensure that 100% of your data is compliant and able to be used safely.

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+ Active Apps

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+ Million Unique Devices Seen Monthly

Available Datatypes On The Open Market

  • Accurate location
  • Device
  • App Usage
  • Transactions
  • App Usage
  • Search
  • Email Match
  • Other Data

Datatypes That Require Opt-in & Disclosures

  • Accurate location
  • Device
  • App Usage
  • Transactions
  • App Usage
  • Search
  • Email Match
  • Other Data

 

Data Types That Require New Processing


Email

Requires explicit opt-in.  If you’re utilizing email addresses in any format (hashed, encrypted or otherwise,) it must be disclosed and opted into.

Precise Location

Requires explicit opt-in.  If you’re utilizing location data in any format (GPS, wifi derived, bluetooth derived or otherwise,) it must be disclosed and opted into.

Home Address

Every time you are touching a personally identifiable piece of data, or something that is classified as “sensitive” you should be thinking about collecting opt-in, and ensuring your data has rules around how you use or share it.

If you don’t have the opt-in necessary – you could be subject to fines or other regulatory action.