If Your Business Uses Data, You’re Exposed If It Isn’t 100% Compliant.
When it comes to data, compliance is the biggest challenge.
If your data isn’t compliant, nothing else matters.
It doesn’t matter if you generate your own data in-house, or if you’re sourcing it from 3rd parties. If it isn’t compliant, you are risking consumer backlash, fines and litigation.
We can ensure that 100% of your data is compliant and able to be used safely.
+ Active Apps
+ Million Unique Devices Seen Monthly
Available Datatypes On The Open Market
- Accurate location
- Device
- App Usage
- Transactions
- App Usage
- Search
- Email Match
- Other Data
Datatypes That Require Opt-in & Disclosures
- Accurate location
- Device
- App Usage
- Transactions
- App Usage
- Search
- Email Match
- Other Data
Data Types That Require New Processing
Requires explicit opt-in. If you’re utilizing email addresses in any format (hashed, encrypted or otherwise,) it must be disclosed and opted into.
Precise Location
Requires explicit opt-in. If you’re utilizing location data in any format (GPS, wifi derived, bluetooth derived or otherwise,) it must be disclosed and opted into.
Home Address
Every time you are touching a personally identifiable piece of data, or something that is classified as “sensitive” you should be thinking about collecting opt-in, and ensuring your data has rules around how you use or share it.
If you don’t have the opt-in necessary – you could be subject to fines or other regulatory action.